If you are a business owner or entrepreneur you may be wondering, just what is SEO in marketing and how can it be used? SEO stands for search engine optimization and includes ways for you to update your site so it shows up higher in search engine results. Here’s more about it to help you understand what it’s about.
A search engine works by someone typing something into it and then they get results according to an algorithm. When they hit search, the different results that come up only take a few seconds to appear, but there is a lot going on behind the scenes. If you can make your website work with the algorithm a search engine uses in the right way, you can show up near the top or at the top of results when people search for certain terms. You just have to have the right keywords in the right places on your site.
What is a keyword? Think of a keyword as what someone is likely to type into a search engine to find a website like yours. For instance, if you sell cars on a website then a keyword for your site could be “cars for sale” or something similar. You want to think about what people are searching for to find websites in your niche, and then you want to sprinkle those words on your website. Just don’t use them too many times because if you go over a certain density it can cause your website to lose its ranking. Do a search for keyword density and find an up to date article about it to see what you should be working with.
A good amount of traffic can come from a search engine if you optimize your page right. What if you don’t have time to work on it yourself? Then you need to hire someone that is good with SEO. There are a lot of reputable SEO agencies out there that you can work with, so start by looking into them. When you are thinking of hiring anyone in this field, ask them if you can see an example of their work so you can tell whether or not they are good at what they do. If your business happens to be located in Australia check out one of our top recommended SEO companies Adaptive SEO Solutions.
Search engines don’t stay the same because they are upgraded on a regular basis. What does this mean for you? It means that you’re going to want to keep an eye on your website’s statistics so you can see if anything changes. If you notice that traffic has gone down, then you need to see if there have been any updates to the search engine site. Just search for SEO news on a regular basis and when a change is coming, prepare for it by making the right adjustments.
What is SEO in marketing? You now know the answer to that question and how to better use SEO to your advantage. You need to use this kind of marketing tool if you want people to come to your website so you can do more business with others. Want to learn more about how you can implement SEO for your website and start getting hundreds of organic visitors a day feel free to fill out our discovery form.